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To the best of my recollection American Football does not wrap the playing field in animated ads like European Football/Soccer does. I assume that's partly because everybody just hates the idea for every possible reason...

Noise can be a problem in really large stadiums and college/pro fans will sometimes successfully disrupt the opposing offense by making it too loud for them to hear each other in the huddle.



> To the best of my recollection American Football does not wrap the playing field in animated ads like European Football/Soccer does. I assume that's partly because everybody just hates the idea for every possible reason...

No, just that ground-level perimeter displays are too pedestrian for American football.

https://www.espn.com/nfl/story/_/id/29868399/sofi-stadium-vi...


At least at the football games I've been to, the videoboards aren't primarily used for ads but to show score information, close-up camera shots, instant replays, gimmicks to hype up the crowd, etc. There's some advertising but it's usually in the form of the announcer saying "now let's watch the best plays of the year, brought to you by some random insurance company!" Most of the ads are old-fashioned paper billboards placed next to the videoboards, and not in distracting places like on the sidelines.

Televised football is totally different -- the ads are absolutely obnoxious. But I guess if you actually buy a ticket then they're incentivized to actually give you a good experience. Maybe NFL stadiums are worse than college stadiums, or maybe my school is just unusually pleasant, I don't know.


The video board at SoFi (or any other NFL stadium) is not primarily used for ads. There are ribbon boards along each seating level of the stadium that are primarily used for ads, which is much more similar to the European field-level ads.


Every few minutes they completely stop play to show televised and in-stadium big screen ads instead.


It's absolutely unbearable. Completely ruins the experience of going to a college football game when you have to stand on uncomfortable bleachers for four hours and play is stopped every 5 minutes for a 2 minute TV timeout.




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