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» Maybe Amazon's chaotic mess of similar products makes this much more difficult than for a large supermarket, or maybe Amazon doesn't think the annoyance is a big deal.

I think amazon.com is no longer day one if it ever really was. I've seen at least one instance where they lowered price and refused to price match sale that hasn't even been delivered yet. I think they have data shows that not all people will go through the hassle to return and rebut and/or there's enough lock-in that amazon.com does not care about frustrating users.

Maybe the people who would be frustrated would go through the hassle to return and buy again. I mean if you have prime and you haven't opened the box, it is just two more days.



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