I absolutely don't mean it sarcastically. If you want to make money as a media service in today's extreme wealth inequality, you need to find a way to do this. There are no exceptions.

I might be misunderstanding you then; it sounds to me like you're saying that companies need to make more money without making any changes to their service. This doesn't seem to make any sense to me; if the service remains exactly the same, then the costs remain the same, so if you keep increasing how much money you make, eventually you'll become profitable and shouldn't need to continue to increase the cost of your product. Am I missing something?

if I can charge different people different amounts for the same service, then I can maximize my circulation at the same time as maximizing my profit per person.